South Africa’s Super-rich Attempts to Break a World-Record for Charity

It is not every day that the super-rich deploy their deliriously expensive and enviable supercars to ameliorate someone’s life and surpass world records while doing so.

IBV Supercar Club, a division of IBV International Vaults, is committed to making a discernible impact by driving a Guinness World Record supercar parade event in Durban this Sunday 21 September. Founded 2 years ago, the Supercar Club aims to break a Guinness World Record by raising R1 million through a charity parade of 200 supercars down North Beach.

“The Guinness World Record attempt is for the most money raised by a charity parade. We are calling all supercar owners to join us at 07h00 at the Pavillion Hotel for this ground-breaking event by donating their time and a gift of a ride in their supercar to an orphaned child, ” invites Marc Rosseau, Manager of IBV Supercar Club, a distinguished supercar club in South Africa.

This Supercar Club’s aim is to have the charity supercar parade to be a flagship event in each city in the world as part of global club. With currently 700 members the club is aiming for 1000 members by the end of 2014. IBV Supercar Club has international ambitions for 2015, one of which being to connect all members internationally by an exclusive mobile application.

Guinness World Records events are used by a wealth of organizations and associations to disseminate awareness and communicate good causes.

There are around 3.7 million orphans in South Africa. Of this around 150 000 children are deduced to be living in child-headed households. There is nothing more excruciating for a child than to lose a parent, not to mention losing access to social grants, education and healthcare. Added to this vicissitude is the loss of adult guidance and protection. Children without apt adult care are more likely to be abused and exploited. Many orphans and impuissant children slip further into poverty once the family’s main breadwinner dies.

South Africa’s ultra-rich are often criticized for their overtly ostentatious lifestyles. They fly first class, swan around in designer dresses and suits and cruise the streets in multi-million Rand supercars. The questions of basic humanity principles then arise. Are life’s luxuries more important than helping those who can’t help themselves?

Nedbank released a report which divulges that nine out of ten of South Africa’s high-net-worth individuals give away some of their money, time or goods. The report looked at individuals who earn more than R1.5-million a year or have R5-million worth of investible assets. South Africa has about 300 000 of these individuals.

So it is evident that South Africa’s High Net worth Individuals do not only care about the buzzing sounds released by the double exhausts of their mean machines. Orphans and underprivileged children are very close to the hearts of supercar owners.

Together with these philanthropists, South African corporate bodies discern the importance of giving back. The support they give each other evinces their determination to make the world a better place for all.

“Corporate Social Investment is very important to us. We fully support IBV’s vision to host 200 orphaned and under privileged children,” says Akash Maharaj, Centre Manager at Gateway Theatre of Shopping. “As corporates it is our responsibility to stabilize the social and economic environment and we will continue to make an effort to improve the living conditions of the communities in which we operate.”

All money raised from the event will benefit Children’s VIP Day, The Sunflower Fund, UNICEF and Child Welfare South Africa. Donations will be audited by Guinness World Records & proceeds by Ernst & Young.

In the wise words of Nelson Mandela “Overcoming poverty is not a task of charity, it is an act of justice. Like Slavery and Apartheid, poverty is not natural. It is man-made and it can be overcome and eradicated by the actions of human beings. Sometimes it falls on a generation to be great. YOU can be that great generation. Let your greatness blossom.”

The parade will be escorted by Harley Davidson & Ducati Bikers, and led by a helicopter formation and special police escort.

For more information please contact Marc Rosseau on 073 852 5340 or visit www.ibvsuperclub.com